The Equity Factor

Baltimore and L.A. to Test New Small Business Program

Figuring out what entrepreneurs of color need most.

Baltimore skyline

On Sept. 26, the U.S. Small Business Administration announced it was putting its weight behind a new initiative for helping minority entrepreneurs break through some of the longstanding barriers that have stifled their access to capital. It’s called the Partnership for Lending in Underserved Markets (PLUM), and it’ll bring local businesses, politicians and researchers together in Los Angeles and Baltimore, the first trial cities, with the hope of rolling out a national model before the end of the decade.

Its focus: Dive deep into the American communities most dense with minority-owned businesses, draw out data and trends that really paint a picture of how discrimination keeps them from reaching their full potential, and work with federal, city and state governments to draft brand-new methods that can help give these business owners more economic mobility.

The SBA has pushed out a small number of programs focused on lifting up minority-owned businesses, like LGBT Outreach and the Council on Underserved Communities, since the start of the decade. But data on this growing and influential sect of entrepreneurs shows that an initiative like PLUM is still desperately needed.

Black-owned businesses, for example, have been some of the slowest to recover in the wake of last decade’s financial crisis. In 2013, black entrepreneurs were awarded a sliver of the SBA’s 54,000 business loans, at only 2.3 percent. That number represented a drop from 11 percent of the SBA’s loan profile back in 2008.

And when it comes to minority businesses as a whole, a 2010 report by the federal government’s Minority Business Development Agency (MBDA) found that among businesses that totaled receipts of $500,000 a year, minority firms were denied loans at a rate of 42 percent, while non-minority firms were denied at an average rate of 16 percent. Meanwhile, those minority businesses that do get loans generally get tied in to interest rates of around 7.8 percent; non-minority firms averaged 6.4 percent.

Minority-owned businesses make up about 15 percent of the 28 million-and-counting small businesses across the U.S., and they’re the fastest-growing sect of entrepreneurs. Between 2002 and 2007, their numbers increased by 46 percent. Yet credit lines for both minority-owned and non-minority-owned small businesses across the U.S. are still hovering at 85 percent of what they were before last decade’s recession.

Aron Betru, managing director of financial markets at the Milken Institute, will be one of the guiding voices in PLUM’s rollout across Baltimore, which along with the Los Angeles metro area has one of the highest population percentages of minority-owned businesses in the country. He says the SBA has been tracking the vital signs of minority-owned businesses carefully over the past decade — and recognizes the need for more intervention.

“Everything we know about why small businesses are important, juxtaposed with the way everything went wrong last decade, shows that African-American and Hispanic-American businesses were essentially not able to partake in the economic recovery that’s happened in the recent five-plus years,” he says.

The disparity runs deeper than financial data. In a 2014 study on minority entrepreneurs and consumers that was published in the Journal of Consumer Research, researchers conducted a study with black, Hispanic and white entrepreneurs that showed bank customer service reps were more likely to immediately engage white entrepreneurs with information about loan packages. Minority entrepreneurs, however, were more likely to first get prompted with questions about their financial background, and in some cases didn’t even make it as far as getting a business card.

“Clearly there are economics at play where some lenders are reluctant to serve this sector,” says Betru.

PLUM will serve as a lab of sorts, where stakeholders like Betru will build ties within business communities, collect data on their operations and struggles, and come together with other PLUM stakeholders to discuss radical new ways to help get them the capital they need. In Baltimore, PLUM’s task force also includes Mayor Stephanie Rawlings-Blake and Joseph Haskins Jr., CEO of Harbor Bank, a community-oriented banking institution.

One area that Betru has seen come up time and time again is the issue with credit scores. A federal study published on Oct. 4 highlighted this disparity among mortgage borrowers, noting that nearly 45 percent of black borrowers and 29 percent of Hispanic borrowers tallied credit scores below 620, while white credit borrowers with scores in the subprime range accounted for 15 percent of the total survey population.

These numbers are so focused on the past that they don’t paint an accurate portrait of minority groups’ potential, says Betru.

San Jose-headquartered online payments giant PayPal is doing some innovative work in this sector. Nearly 25 percent of all loans they issue through their Working Capital program go to counties where 10 or more banks have shuttered since 2008. When deciding who gets these loans, the company doesn’t look at personal or business credit scores — it just looks at each small business owner’s PayPal history.

Those counties include Cook County, Illinois, and Fulton County, Georgia, where Chicago and Atlanta are the county seats, respectively. More than 23 percent of the Atlanta metro area’s small entrepreneurs are minorities, and minority-owned businesses in Cook County jumped up by 30 percent between 2007 and 2012 — while non-minority-owned business ownership rose by 2 percent during the same time.

Betru expects to be able to highlight PLUM’s progress within a two-year plan, and hopefully roll it out to other cities like Atlanta and Chicago shortly after. “We’re not 100 percent sure exactly what it’s going to look like,” he says. “But we’re going to break this out into three phases, and between now and the end of [2016], start sourcing ideas from the community, and then bring city government to the table, with small businesses and [policy] regulators, to figure out what are the key hurdles affecting this community.”

Los Angeles’ PLUM initiative will launch on October 27.

The Equity Factor is made possible with the support of the Surdna Foundation.

Johnny Magdaleno is a journalist, writer and photographer. His writing and photographs have been published by The Guardian, Al Jazeera, NPR, Newsweek, VICE News, the Huffington Post, the Christian Science Monitor and others. He was the 2016-2017 equitable cities fellow at Next City. 

Follow Johnny

Tags: jobssmall business

Next City App Never Miss A StoryDownload our app ×

You've reached your monthly limit of three free stories.

This is not a paywall. Become a free or sustaining member to continue reading.

  • Read unlimited stories each month
  • Our email newsletter
  • Webinars and ebooks in one click
  • Our Solutions of the Year magazine
  • Support solutions journalism and preserve access to all readers who work to liberate cities

Join 878 other sustainers such as:

  • Ben in Van Nuys, CA at $5/Month
  • Anonymous in Westport, California, CA at $240/Year
  • Anonymous at $25/Month

Already a member? Log in here. U.S. donations are tax-deductible minus the value of thank-you gifts. Questions? Learn more about our membership options.

or pay by credit card:

All members are automatically signed-up to our email newsletter. You can unsubscribe with one-click at any time.

  • Donate $20 or $5/Month

    2022-2023 Solutions of the Year magazine

  • Donate $40 or $10/Month

    Brave New Home by Diana Lind