Seattle’s Checkout-Free Grocery Store Opens to Fanfare, Long Lines

Here's what shoppers thought about Amazon's latest experiment.

A customer scans his Amazon Go cellphone app at the entrance as he heads into an Amazon Go store in Seattle. (AP Photo/Elaine Thompson)

Amazon’s checkout-free grocery store opened to much fanfare (and a long line of curious shoppers) Monday in Seattle. Because the retail giant trademarked the phrase “No Lines. No Checkout. (No, Seriously.)” for the stores last May, those lines were a source of irony to many observers.

The store allows shoppers to walk in, select their items, place them directly into grocery bags and leave — all without the help of cash registers or cashiers. Amazon has been secretive about the technology that allows this purportedly seamless process, but it’s essentially a mix of sensors, overhead cameras and machine learning. Customers scan an app upon entering, and their purchases are recorded by sensors on the shelves. Hundreds of overhead cameras “read labels through machine learning and sense the shopper’s body type,” according to NBC News. As Next City has covered, the technology began raising concerns about surveillance long before the store opened Monday, and several people took to Twitter this week with renewed unease.

Another widely reported concern: How will the business model impact the unbanked — as well as those without smart phones — and grocery store employees?

According to the New York Times, roughly 3.5 million cashiers were employed in the U.S. in 2016, and their jobs could be threatened if Amazon Go’s technology spreads. For now, Amazon says it has no plans to install the tech at Whole Foods, which it purchased for $13.7 billion last August. And it maintains that it’s not actually taking jobs away, just redistributing them.

Instead of working a cash register, employees restock shelves, help customers troubleshoot technical problems and work in the kitchen preparing meals for sale in the store. An employee also sits in the wine and beer section checking shoppers’ I.D.s before they take alcohol off the shelves.

Still, it’s a definite change, and it will impact one of the country’s most common entry-level jobs. The row of empty gates (resembling a subway entrance) that greeted customers Monday appeared to some as a symbol of an economy in flux.

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Rachel Dovey is an award-winning freelance writer and former USC Annenberg fellow living at the northern tip of California’s Bay Area. She writes about infrastructure, water and climate change and has been published by Bust, Wired, Paste, SF Weekly, the East Bay Express and the North Bay Bohemian

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Tags: seattlegrocery stores

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