Detroit’s new bike-share, MoGo, launched today, and it was (literally) rolled out by about 300 riders on Second Avenue.

The Detroit News reports:

The riders, wearing everything from business suits to exercise clothing, set off for 43 bike stations across the city, experiencing riding MoGo’s $1,200 bikes on Detroit’s city streets for the first time.

Some took to Twitter to express their enthusiasm.

Getting ready to check out the #DetroitBikeShare kickoff today! #work #Detroit pic.twitter.com/idIOMLm3I0

— Angela HernandezLoyd (@AngelaHernandez) May 23, 2017

However, at least one observer was quick to note that Detroit is relatively late to the bike-share game.

Years after @CitiBikeNYC @DivvyBikes and pretty much every other major city and college campus, Detroit finally gets bike share. https://t.co/MJ5bwtwm7u

— Micheline Maynard (@MickiMaynard) May 23, 2017

MoGo (its name is a nod to “Motor City”) will offer 430 bikes in 10 in stations throughout 10 neighborhoods, the Detroit Free Press reports. Users can buy a variety of different passes, including an $8 daily pass, which can be purchased at a station kiosk or via smartphone, an $18 monthly pass or an $80 annual pass, among several other special offers.

According to the Free Press, it’s designed with first mile/last mile concerns in mind, “for short rides to get to and from transit stops, to a destination that’s a little further than you want to walk or to snag some exercise.”

A partnership of the Downtown Detroit Partnership (DDP), the city’s department of transportation, and system sponsors Henry Ford Health System and Health Alliance Plan​ formed in 2015 to help bring the service to the city. Prior to that, a feasibility study showed bike-share stood to succeed in Detroit. According to Crain’s Detroit Business, “MoGo will need $1 million annually to operate and maintain the bikes,” and the plan is for half to come from users and half from corporate sponsorship.