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The Industrial Commons
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At the foothills of the Blue Ridge Mountains in western North Carolina, the rural town of Morganton has been synonymous with American textile and furniture manufacturing since the late 19th century. The city’s wealth has been inextricably tied to these industries, but as large corporations bought out locally-owned businesses and subsequently moved outside the community, that wealth left with them.
Today, the median household income in western North Carolina is 23% lower than the national average, while the poverty rate is 20% higher than the national average. Still, the community remains largely reliant on manufacturing as one of its only lifelines for livelihood.
From the outside, Morganton may not look like the ideal staging ground to try something new.
Enter The Industrial Commons (TIC), an organization founded in 2015 that incubates employee-owned social enterprises and industrial cooperatives to create an “inclusive economy rooted in community and dignity.” Rebuking the rugged individualism of the American business model, TIC borrows inspiration from existing cooperatives in Mondragon, Spain, and in Emilia-Romagna, Italy, to create an industrial ecosystem that prioritizes workers—those left most disadvantaged by the community’s extracted wealth.
By supporting enterprises and their workplaces in becoming more democratized, worker-centric, and worker-led, TIC reimagines them as trade stewards rather than disenfranchised foot soldiers of profit-obsessed business owners.
Here, the term “frontline worker” takes on a different connotation than what we’ve been accustomed to hearing over the past three years—here, they are not the first slated for sacrifice for the public good; they are the managers, owners, decision-makers, and community leaders.
Next City spoke with Sara Chester, TIC’s co-executive director, about rebuilding an industry centered around stewardship, worker power, and community wealth and wellbeing. This interview has been edited for clarity and length.
The Industrial Commons (TIC) is deeply informed by place. Can you introduce us to Morganton and how it became an optimal environment for “community-centered industrial development?”
Morganton is home to about 19,000 people; in terms of breakdown, we’re 88% white, 8% Latinx, 7% African American, and 4% Asian American, roughly. We’ve always been a big manufacturing town, and about a fourth of our workforce is still employed in manufacturing. We have a large Mayan population and Hmong population in our community, and both of those groups found their way to Morganton often as a result of the manufacturing sector. It’s a huge economic driver for our community, and many, many years ago, it created a lot of locally-rooted wealth. But over the years, a lot of those companies were sold from local ownership, particularly in furniture and textiles. A lot of the companies that [since] have come into the community are not locally owned, or they’re part of large, global corporations.
(Photo courtesy The Industrial Commons)
A lot of the work that’s happening is generating this wealth that’s being taken out of the community. Our work is a place-based strategy layered on top of a sectoral strategy: We saw the furniture and textile sector as something to leverage and an asset to build off of, to save that skill and preserve it, and to use [the sector] as a base for the creation of this new way of doing things, acknowledging that those jobs need to look very different.
To do that, TIC has reorganized the local industry into what you describe as a cooperative economy. What does that shift look like?
We use a word with our partners in the Carolina Textile District, which is a membership network of textile companies: coopetition. How do we both cooperate and compete? It’s not about one person, or two people, making a large cut off of the business. The whole goal is really about stewardship, about [folks] being able to take care [of that business] and have dignity and voice every day, to show up with their whole selves and love what they’re doing and do it really well. [And] make a good living.
TIC was inspired by European models of cooperatives to shape this new ecosystem. I imagine for the older generations, who’ve worked in manufacturing their whole lives, this idea of “coopetition” might seem a little hokey to them—even un-American, as it’s completely antithetical to the rugged, individualistic American business model.
It does kind of go against the grain of what people traditionally think, but I think we’ve found a way to bring that idea about with these folks [whom] we’re working with in our community: that it’s more about stewardship than ownership.
The older generation, that’s where all of the skill and knowledge base is in those industries. These folks are in their 60s, and they’ve worked in these sectors their whole lives. They can make anything. And the part that we’ve found over the years that really gets them excited is this idea of training the next generation and really being mentors, so they see their piece of stewardship as passing down the knowledge that they have.
(Photo courtesy The Industrial Commons)
As a community and a region, for the past 20 or 30 years, we’ve been telling young people, “Don’t stay here. Don’t work in manufacturing—and certainly don’t work in textiles and furniture. Get out.” So, for a lot of these folks, who have poured their lives into the furniture and textile industry, they want to see that skill carry on and be preserved, and to see the industry evolve and innovate.
Some of them will say things like, “I have enough and I want to create the next opportunity for the next person.” There is buy-in to the idea that we’re building something bigger than ourselves, and that the opportunity, really, is to create this thing that we’re shepherding into the future, versus “me, me, me” and, “What can I get out of this?”
Racial equity is a cornerstone of TIC’s organizational values. I wonder how you incorporate that into an economy—and community—that’s still predominantly white.
We absolutely prioritize hiring people of color and supporting people of color, but we also acknowledge that there are just a lot of poor, white, working-class people in our community who have been left out of these traditional economic models for generations, and have been on the outside of the traditional power structures of our region, and are extremely disenfranchised and disconnected.
Frances Nguyen is a freelance writer, editor of the Women Under Siege section (which reports on gender-based and sexualized violence in conflict and other settings) at the Women's Media Center, and a member of the editorial team for Interruptr, an online space for women experts to disrupt discourse in traditionally male-dominated focus areas. She is currently working on a creative nonfiction portfolio on race, identity, and the American Dream.
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