The Business of Bike-Share

The rocky ride of turning a fad into the future

Story by Zak Stone

Published on May 5, 2014

Growing pains have begun to take a toll on Alta Bicycle Share, the world’s largest and best-known bicycle share company. Facing lawsuits, nagging questions about its stability and new competition, the fast-growing company’s recent travails provide a critical window into the challenges of developing bike-share as a viable addition to the urban transportation ecosystem. Journalist Zak Stone digs into the business models powering the rise of bike-share.

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